The FORM8ION Team
Carl Bird
Product professional with 30 years experience creating advanced products for the most discerning users.
Inspired by collaborating with high performance athletes, I strive to fuel performance & business growth by creating wholly unique product experiences.
Expert in advanced concept footwear, helmets, apparel & equipment. Experienced collaborator & team player, at ease working across complex global partnerships.
Eric Horton
Product Design Leader with 20+ years of experience in the action sports industry.
Designer of iconic, category-defining products including: the Fox Racing Forma Boot and Pilot helmet, the Specialized Body Geometry glove line and S-Works shoes, the Giro Empire shoe range, Synthe helmet, and New Road apparel collection. Multi-time Eurobike award winner and Gear Patrol Gear of the Year winner.
Team player, driven by innovation and profitable on-time delivery.
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